Desi Back to Desh

Between airports, airplanes and transit lounges

July, 2012

The Risk and Finance Rock Star campaigns…

Very excited about the new artwork, branding and design behind the Risk and Finance Rock Star campaigns launching later this week. After a first round of testing the 90 second video spot has now been finalized and will go live on Youtube later tonight. Stay tuned, more exciting stuff planned for launch in early August […]

Introducing iPadRiskBooks.com

The content business is all about slicing and repackaging. It’s a difficult lesson that we have learnt after playing with specialized risk and treasury management education over the last four years. A journey that started with a market risk metrics publishing experiment in 2008 that after six different pivots ultimately became our most popular risk […]

Wateen Telecom: A big thank you

Every now and then I am forced to eat my words. Today I am going to willingly and happily do it. Yesterday I raised a big ruckus because of a delivery issue by a vendor. Or what I thought was a vendor problem. Turned out later we called on someone to install a connection who […]

Selling risk and treasury training online. The journey of one startup from text to iBooks for the iPad.

Selling risk and treasury training online…The journey of one startup from text to iBooks for the iPad. Here is an interesting plot for a business plan and a best seller novel. Start with a successful risk consulting practice. Add two decades of consulting experience covering multiple markets, regions and hundreds of engagements. Mix an architect, […]