Day: January 14, 2010

It’s 8:40 am. I am standing outside Taha’s class waiting for him to make his grand entrance and he is waiting for Naureen to catch his eye and Naureen looks up. She whispers a few magical words and the entire class of 5 year olds streams out of KG-1B and there are hugs and kisses…

I have gotten in trouble before by professing my weakness for the Zong campaign on this blog before. I think it’s time that I start another round of excitement. What do you say about the power of a brand recall when my 5 year old hyperactive attention deficit child with selective recall, who speak only…