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Linking Pain, Features, Pricing, Segments and Reach

Teaching entrepreneurship is difficult. Teaching it to 50 smart kids can at times get rough. Teaching it to 150 students distributed across 50 groups with very interesting ideas across 25 odd domains will make you get up at 4 am in the morning after catching a few winks past midnight just so that you can […]

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The product feature grid – describing your product

We tried to put a process around describing our customer in my last post. Can we do something similar for products? The tool that I like and use regularly is the product feature grid. No rocket science just basic common sense. Here is what it looks like At the top of the grid we put […]

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