I have gotten in trouble before by professing my weakness for the Zong campaign on this blog before. I think it’s time that I start another round of excitement.
What do you say about the power of a brand recall when my 5 year old hyperactive attention deficit child with selective recall, who speak only a handful of words in Urdu, doesn’t read and has multiple conversations in a minute with himself and everyone else in the room, looks at the Zong Billboard on the Baloch colony flyover, turns to Fawzia and says
“Look Mama, Sub Keh do”
Consider this an endorsement for the Ad agency that put this campaign together and for the marketing geeks at Zong. They may have a crappy product but their advertising strategy is generations ahead of their competitors.