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Between airports, airplanes and transit lounges

Sales guys

Travel Advisory: Why Emirates will rule the travel world?

Sometimes you have to travel by other airlines to realize that despite all the complaints we share about Emirates, the Dubai based airline, is still one unbeatable show in the air.

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Finding the voice of the customer

Startup Insights – Finding the voice of the customer I have been teaching entrepreneurship as a practitioner for 8 years and the format that I follow is very simple. Start with a group of students willing to express their ideas in less than one hundred words. Mix in between 18 to 36 hours of instruction. […]

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The presentation cheat sheet – Three – The Problem Statement

The presentation that I am most proud of however is the one that we made together as a team for the first MIT BAP competition in Karachi. The judges panel included Ken Morse, Bill Aulet and Imran Saeed, all three from MIT E-Labs. Despite earlier failed attempts to impress Ken, this time we managed to […]

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Building your brand, Engro Foods and Omore…

Donald Sexton‘s International Marketing class was scheduled for Thursday evening, an hour before happy hour at Columbia. In 12 sessions spread over twelve weeks Don planned on teaching us everything we ever needed to know about building global brands. Each class would start and end with Don’s personal collection of the best advertising done in […]

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Men in Black

All it takes is one suit to start an epidemic. After Imran’s (far right) arrival in February we became a much more respectable firm. Grey hair tends to do that. Four month’s later the Alchemy pitch is now being made by a team of MIB agents, one short of half a dozen. From left to […]