My first introduction to using Google to make money was Zafar Khan and Sofizar at MITBAP. About a year ago I asked Zafar the inevitable SEO optimization question and got a few answers; up went a few pages at our home page business domain, representing the little I actually understood of the entire process around…
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Startup Guide: Linking Pain, Features, Pricing, Segments and Reach
Teaching entrepreneurship is difficult. Teaching it to 50 smart kids can at times get rough. Teaching it to 150 students distributed across 50 groups with very interesting ideas across 25 odd domains will make you get up at 4 am in the morning after catching a few winks past midnight just so that you can…
Linking Pain, Features, Pricing, Segments and Reach
Teaching entrepreneurship is difficult. Teaching it to 50 smart kids can at times get rough. Teaching it to 150 students distributed across 50 groups with very interesting ideas across 25 odd domains will make you get up at 4 am in the morning after catching a few winks past midnight just so that you can…
The product feature grid – describing your product
We tried to put a process around describing our customer in my last post. Can we do something similar for products? The tool that I like and use regularly is the product feature grid. No rocket science just basic common sense. Here is what it looks like At the top of the grid we put…
Risk Frameworks and applications
I never thought that I would ever get round to writing a book; much less three in less than a twelve month period. Such is life. So after Reboot and after Understanding Commodity Risk, comes Risk: Applications and Frameworks. Just finishing the final draft before it goes for typesetting. Expected out in print in early…
Finding the voice of the customer
Startup Insights – Finding the voice of the customer I have been teaching entrepreneurship as a practitioner for 8 years and the format that I follow is very simple. Start with a group of students willing to express their ideas in less than one hundred words. Mix in between 18 to 36 hours of instruction….
Learning Corporate Finance or memory lane meets online education meets content…
It was instruction at a level that I had never been exposed to. I had come across some truly great teachers in my prior life but this whole relationship driven, hands on learning approach was the new new thing. The professor was not a professor, the course was not a course. It felt like being…
Challenges of Life Insurance Marketing
I learnt how to type first on a Remingten typewriter typing away life insurance policy proposals and articles Aba wrote for the Insurance Journal. From issue dealing with trust to issues dealing with Fiqah and Islamic thought on life insurance, my early education on this subject was primarily on account of the work I did…
Memories, Cookaracha Guides or Venture number two…
Much before Reboot and the Blue Screen of Death, before the Alchemy discussion on our family dinner table and the wild dreamy bet that turned out to be Avicena, before blogging and before DesiBackToDesh, in a land far far away (then marked as Geocities in Jedi lore) there was once a venture named Cookaracha Guides….
Looking Back II…
But despite the misery, it was a great year in many ways. It was the year… Taha learnt to write his name and graduate from therapy to his Kindergarten class at CAS. It is also the year in which he started making eye contact and speaking in clear sentences and statements. Fawzia, Taha and Salwa…